Software development company Procedural is a group of engineers with a simple and groundbreaking idea. They provide the tools for the companies in the construction industry of all sizes to act on the climate crisis within the building sector.
The visual identity conceived for Procedural aims to emphasise their vision of simplifying the work processes of architects and engineers when it comes to making sustainable buildings. The logo of a simple circle, half blurred and half clear represents their mission to take the complicated and make it clear. The slogan ´Optimise procedures. Perform better.` says it all: They are passionate about using digital tools and data-driven analysis to improve business and sustainability outcomes.